If the time comes when you and your company are in a bad spot, having done some advance planning will help.
from Eve’s Feed http://feedproxy.google.com/~r/entrepreneur/latest/~3/jwhREmpK_Ts/299748
from
https://evewilki1971.wordpress.com/2017/09/07/if-a-pr-crisis-happens-to-your-company-will-you-know-what-to-do-5-tips/
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