Spending more where it matters can mean the difference between a forgettable event and one leading to real ROI. Just ask the Casper mattress folks.
from Eve’s Feed http://feedproxy.google.com/~r/entrepreneur/latest/~3/OVYeapBschg/300980
from
https://evewilki1971.wordpress.com/2017/09/28/3-things-you-cant-skimp-on-with-experiential-marketing/
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