If you want to increase your response rate, make sure you are ALWAYS testing something new.
from Eve’s Feed http://feedproxy.google.com/~r/entrepreneur/latest/~3/qmPMBGGRRpY/287352
from
https://evewilki1971.wordpress.com/2017/02/23/3-split-tests-to-improve-your-direct-mail-results/
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