The light can signal to customers when their ride is arriving.
from Eve’s Feed http://feedproxy.google.com/~r/entrepreneur/latest/~3/2Lhvfdj12EI/287315
from
https://evewilki1971.wordpress.com/2017/01/05/ubers-new-patented-light-up-sign-will-help-you-find-your-ride/
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