By offering all three benefits of a price- and propostion-simplifier, Uber’s founders were able to create a service no one knew they needed.
from Eve’s Feed http://feedproxy.google.com/~r/entrepreneur/latest/~3/C1TJOInA1dI/286683
from
https://evewilki1971.wordpress.com/2017/01/04/how-uber-used-a-simplified-business-model-to-disrupt-the-taxi-industry/
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