Showing the ROI of content marketing is difficult because it doesn’t directly impact financial results for the company.
from Eve’s Feed http://feedproxy.google.com/~r/entrepreneur/latest/~3/KWyqKUjxdSQ/278649
from
https://evewilki1971.wordpress.com/2016/07/16/why-defining-content-campaign-success-is-harder-than-it-sounds/
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