The trick is to show the benefit of your idea without disclosing exactly how it works.
from Eve’s Feed http://feedproxy.google.com/~r/entrepreneur/latest/~3/19BOMrZ_c8s/279530
from
https://evewilki1971.wordpress.com/2016/07/30/6-ways-to-use-video-to-sell-new-product-concepts/
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