You want searchers to find your brand specifically, not just the products or services you offer.
from Eve’s Feed http://feedproxy.google.com/~r/entrepreneur/latest/~3/ofBQDE46ogg/278069
from
https://evewilki1971.wordpress.com/2016/07/04/7-ways-to-make-search-results-for-your-brand-name-exactly-how-you-want-them/
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