Pokémon Go walks consumers to the door of physical locations by keeping them engaged in their quest. That’s doing mobile right.
from Eve’s Feed http://feedproxy.google.com/~r/entrepreneur/latest/~3/_5fn_TElYgY/279130
from
https://evewilki1971.wordpress.com/2016/07/20/3-lessons-companies-can-learn-from-the-pokemon-phenomenon/
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