The bakery brand and General Mills both fell in the same trap this year.
from Eve’s Feed http://feedproxy.google.com/~r/entrepreneur/latest/~3/Q6WtJbsKhn0/287127
from
https://evewilki1971.wordpress.com/2016/12/28/cinnabon-gets-overzealous-in-its-twitter-grief-for-carrie-fisher/
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