Single Keyword Ad Groups (or SKAGs) are a beautiful thing and can drastically help improve your AdWords performance.
from Eve’s Feed http://feedproxy.google.com/~r/entrepreneur/latest/~3/0on_pfd7fv4/308876
from
https://evewilki1971.wordpress.com/2018/02/15/use-this-google-adwords-hack-to-lower-costs-and-increase-leads/
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