“Brand voice” is an important concept for maintaining message consistency but it is not more important than your customers.
from Eve’s Feed http://feedproxy.google.com/~r/entrepreneur/latest/~3/BH-e99Qh610/306674
from
https://evewilki1971.wordpress.com/2018/01/22/when-youre-customers-are-talking-quiet-your-brand-voice-and-listen/
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