The marketing gimmick is designed to draw attention to the ‘freedom to roam’ law that allows anyone to visit Swedish public lands for free.
from Eve’s Feed http://feedproxy.google.com/~r/entrepreneur/latest/~3/_CojLtfrYgM/294828
from
https://evewilki1971.wordpress.com/2017/05/24/sweden-lists-itself-on-airbnb-for-free/
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