Google will begin using data from billions of credit and debit card transactions – including card numbers, purchase amounts and time stamps – to solve the advertising juggernaut’s long-standing quest to prove that online ads prompt consumers to make purchases in brick-and-mortar stores.
The advance, which enables Google to tell retailers how many sales they created through their digital ad campaigns, is a step toward what industry insiders have long described as the “holy grail” of digital advertising.
If effective, the program could help persuade marketers to choose Google’s services over the television advertising that still gobbles up the lion’s share of retailers’ ad budgets.
But Google’s latest move to tie people’s digital trails to their real world behaviours is also likely to renew concerns over whether technology giants and their affiliated companies know too much about people’s lives – and whether they disclose enough about how they collect and use that information.
from Eve’s Feed http://www.stuff.co.nz/technology/digital-living/92921914/Google-wants-to-know-when-users-tempted-by-an-online-advert-go-to-the-shops
from
https://evewilki1971.wordpress.com/2017/05/24/google-wants-to-know-when-users-tempted-by-an-online-advert-go-to-the-shops/
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