Why do companies trash their brands online? They spend millions understanding customers, crafting messages and building consistent brands that evoke a desired response. Then undo all the good work for a few cheap website clicks from the wrong audience.
from Eve’s Feed http://www.stuff.co.nz/business/industries/90768263/Scattergun-online-ads-are-killing-brands
from
https://evewilki1971.wordpress.com/2017/03/23/scattergun-online-ads-are-killing-brands/
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