Wednesday, 22 June 2016

Soft images, real sounds attract young analog lovers

In April, the 30th anniversary model of Utsurun-desu, a disposable camera produced by Fujifilm, sold 20 units in about three hours at the “on and on” camera shop based in Osaka, Japan.

Customers who bought the camera were largely in their teens and 20s.

“Photos [taken on a disposable camera] are grainy and not too sharp. But a soft atmosphere [created by such photos] is only possible with analog media,” said Yuko Fukushima, 24, who enjoys using Utsurun-desu frequently.

Fukushima is a photographer from Osaka, who teaches a photography class at the camera store. With a digital single-lens reflex camera hanging from her neck and an Utsurun-desu tucked in her pocket, she said her two cameras were used for different purposes.

The use of analog-to-digital conversion in photography and music reproduction is increasingly popular with young people who favour the warmth created by analog media over the sharpness reproduced by digital.

from Eve’s Feed http://www.stuff.co.nz/technology/gadgets/81369018/Soft-images-real-sounds-attract-young-analog-lovers




from
https://evewilki1971.wordpress.com/2016/06/23/soft-images-real-sounds-attract-young-analog-lovers/

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