Branding is one of the most misunderstood words in business.
from Eve’s Feed http://www.stuff.co.nz/business/small-business/81581235/James-Kemp-Getting-your-head-around-branding
from
https://evewilki1971.wordpress.com/2016/06/29/james-kemp-getting-your-head-around-branding/
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