Without consistency, you don’t have a brand. At least not in my book!
from Eve’s Feed http://feedproxy.google.com/~r/entrepreneur/latest/~3/cB97xAMq94U/276700
from
https://evewilki1971.wordpress.com/2016/06/01/consistency-is-king-queen-and-all-the-aces-in-the-game-of-branding/
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