Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail.
from Eve’s Feed http://feedproxy.google.com/~r/entrepreneur/latest/~3/Mg22YaGcvv0/309256
from
https://evewilki1971.wordpress.com/2018/03/03/heres-how-to-calculate-whats-working-when-youre-marketing-on-lots-of-channels/
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