Start by collecting data on your customers. Just recognize that they will expect that data to be used to enhance their purchasing experience.
from Eve’s Feed http://feedproxy.google.com/~r/entrepreneur/latest/~3/LoMT4LBn-Zc/306146
from
https://evewilki1971.wordpress.com/2017/12/16/5-strategies-to-keep-your-retail-brand-from-suffering-the-same-fate-as-those-big-box-stores/
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