Have a well-written and consistent message across all mediums.
from Eve’s Feed http://feedproxy.google.com/~r/entrepreneur/latest/~3/vkPBcQzZ-xE/300654
from
https://evewilki1971.wordpress.com/2017/11/03/the-4-most-lethal-branding-mistakes-and-how-to-avoid-them/
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