Inexperienced marketers often compare apples to oranges in their analyses, e.g.: Bounce rates and conversions can’t be compared.
from Eve’s Feed http://feedproxy.google.com/~r/entrepreneur/latest/~3/iPyaItq_fWw/301068
from
https://evewilki1971.wordpress.com/2017/10/02/the-7-most-common-analysis-mistakes-new-marketers-make/
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