Do your homework to ensure the chosen influencer is consistent with your brand’s look, feel and tone.
from Eve’s Feed http://feedproxy.google.com/~r/entrepreneur/latest/~3/dn5zoN2RqKk/296229
from
https://evewilki1971.wordpress.com/2017/06/27/10-elements-needed-to-create-effective-collaboration-between-your-brand-and-your-influencer/
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