Forget the secrecy. Instead, focus on running enough competitive analysis to successfully differentiate your product.
from Eve’s Feed http://feedproxy.google.com/~r/entrepreneur/latest/~3/vAU9DIWt-2g/283780
from
https://evewilki1971.wordpress.com/2016/11/11/3-strategies-to-make-your-product-the-best-before-it-comes-out-of-the-shadows/
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