Make creating content a shared experience and getting media coverage a shared achievement.
from Eve’s Feed http://feedproxy.google.com/~r/entrepreneur/latest/~3/CkuEQ6E4WhY/281086
from
https://evewilki1971.wordpress.com/2016/09/06/create-brilliant-content-by-harnessing-the-collective-genius-of-your-team/
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