If you want a customer to be loyal to your brand, you need to establish a sense of familiarity.
from Eve’s Feed http://feedproxy.google.com/~r/entrepreneur/latest/~3/eRu-8-Yc0tA/280245
from
https://evewilki1971.wordpress.com/2016/08/05/the-5-emotions-that-drive-customer-loyalty/
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