Twitter and Tick are two famous examples of companies who saw an opportunity to take another path.
from Eve’s Feed http://feedproxy.google.com/~r/entrepreneur/latest/~3/o5Zi4N20xuc/274314

from
https://evewilki1971.wordpress.com/2016/05/23/sometimes-after-a-successful-run-its-time-to-switch-gears-learn-how-to-pivot/
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