It already allows businesses to advertise store locations based on search keywords. The new feature will show ads automatically to users along their driving route.
from Eve’s Feed http://feedproxy.google.com/~r/entrepreneur/latest/~3/EOh8gCdy2GY/276402
from
https://evewilki1971.wordpress.com/2016/05/25/google-maps-to-feature-ads-and-promotions-from-nearby-businesses/
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